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Create Perfect

High-expectation

Customer Personas

Know who is cheering for your product and why.

What is the High-expectation Customer?

The high-expectation customer, or HXC, is the most discerning person within your target demographic. It’s someone who will acknowledge—and enjoy—your product or service for its greatest benefit,

That discernment is key, because this customer is also someone who can help spread the word on your product.

The high-expectation customer is a good consumer. They’re someone who can be trusted to know the market and make good decisions. They look things up. They research things. And they have ideas for new types of products or services that can help them save money, gain time, get healthier or make their team more productive,

If your product exceeds their expectations, it can meet everyone else’s.

Early fans get a free year when we are ready and lot's of other perks during their lifetime.

What do we provide?

It's our ambition to make it as easy as possible to find your HXC. We've created a SaaS tool in which you can import your current set of customers, so we can ask them to answer a couple of quick questions. With their answers we are able to create an overview of your current customers and supply you with insight on who are fan and why they are a fan.

And we don't stop there. We will also give you an overview on the customers who are about to be a High-expectation customer and what you would need to do to convert them.

Do we stop when you found the sweet-spot? No this where the fun begins, now you are able to create a clear persona out of it and make sure all your product decisions align with this persona.

What We Solve

"The number one problem I’ve seen for startups, is they don’t actually have product/market fit, when they think they do."

Alex Schultz

VP of Growth at Facebook

"Before you can embrace where you’re going, you need to understand who you’re taking with you.

Julie Supan

Positioning & GTM Strategy Consultant

"Time after time, the winner is the first company to deliver the food the dogs want to eat."

Andy Rachleff

President & CEO @ Wealthfront

Features

Ask the right questions
One Metric that shows your product's sweet spot
Learn about your High-expectation customer
Create the Perfect Persona

With Make Stuff People Love we ask the right questions to your users while keeping it light. In one easy metric we will show you how your (future) product is received and how it fits in the market.

We also make it very easy to learn who is in your market, what they love about your product and what they need to love you more. With Make Stuff People Love you will learn what to double down on and what to build next.

Get Early Access

Early fans get a free year when we are ready and lot's of other perks during their lifetime.

Frequently Asked Questions

Is this just another customer feedback tool?

No, our aim is to help you understand who your core users are and what they love about your product. A customer feedback tool often is used to ask for general feedback or a net promoter score. We make sure you learn about your high-expectation customer. You get a clear persona who is in your product's sweet spot.




When do I use Make Stuff People Love?

Your team build it's first version, it attracts some users. You build more features and it does attracts some more users. But in the end, it doesn't get the traction that you hoped for.

What's next? Are you going to pivot? Are you going to build more features? This is often a problem, before you know it you've introduced all kinds of features that are not ringing a bell with your true fans, the high expectation customer. The ones that are willing to pay because they truly love that one core feature. We help you define your high-expectation customer and create personas out of them.

What is a High-expectation Customer (HXC)?

The high-expectation customer, or HXC, is the most discerning person within your target demographic. It’s someone who will acknowledge—and enjoy—your product or service for its greatest benefit,


That discernment is key, because this customer is also someone who can help spread the word on your product. The high-expectation customer is a good consumer. They’re someone who can be trusted to know the market and make good decisions.


They look things up. They research things. And they have ideas for new types of products or services that can help them save money, gain time, get healthier or make their team more productive,


If your product exceeds their expectations, it can meet everyone else’s.


You are giving a way a free year, why?

We are working hard to launch a beta version of Make Stuff People Love. It's because of people like you who are interested and take the time to understand what we are working on, that we feel confident to continue with this idea.

We want to show our appreciation and give you a free year on us when we are reaching a stage to launch and are able to ask money for our product

Gain a deeper understanding of your product’s appeal

Early fans get a free year when we are ready and lot's of other perks during their lifetime.

How it works

Step 1.

Import your users from sources like Hubspot, Mailchimp, Producthunt and the likes.

Step 2.

Just relax, while we make make sure your customers get an awesome experience answering all the right questions.

Step 3.

Gain insights in how your product is received by your users. Do a deep dive into the data and find out who is in your product's sweet spot, what they love about it and what they still need.

Step 4.

Create perfect personas to align all of your next decisions.

Get Early Access

Early fans get a free year when we are ready and lot's of other perks during their lifetime.

art provided by Humaaans